Tag Archives: advertising

The Cars That Ate China, Part 2 (why the Chinese have gone car mad)

Can China and the world cope with increasing cars?

Western marketing has moved into China in a big way. In this podcast we hear a clip from the film ‘The Cars That Ate China’ with Tom Doctoroff from J Walter Thompson Advertising. He explains how marketers have tapped into Chinese thinking. And specifically why the Chinese have gone so nuts about getting a car.

Audio: Listen to The Cars that Ate China movie podcast – part 2, Tom Doctoroff on Chinese consumer behaviour.

Photo: decade_null, Creative Commons, Flickr.