The Cars That Ate China, Part 2 (why the Chinese have gone car mad)
Western marketing has moved into China in a big way. In this podcast we hear a clip from the film ‘The Cars That Ate China’ with Tom Doctoroff from J Walter Thompson Advertising. He explains how marketers have tapped into Chinese thinking. And specifically why the Chinese have gone so nuts about getting a car.
Audio: Listen to The Cars that Ate China movie podcast – part 2, Tom Doctoroff on Chinese consumer behaviour.
Photo: decade_null, Creative Commons, Flickr.
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